Are You Using Web 2.0 To Support Your Marketing Efforts?

[Lloyd Duggan]

Fellow marketers, what's all the fuss about Web 2.0? Does it work? Can it help us become more effective marketers? Let's hear some of the ways you are using Web 2.0 in some of your efforts.

Me, personally, I've started my blog (http://wordofmouthguru.wordpress.com) and Marketers-R-Us. To tell you the truth, I'm not quite sure how either will turn out. What tips do you have for making Web 2.0 work?

[Lloyd Duggan]

I think the real challenge for marketers is how to monetize our Web 2.0 efforts. I don't think that I am alone in having the notion that a Social Network is not necessarily a "Social Program" and that at the end of the day we need to show a profit for our efforts.

Users have been conditioned to expect free access to content and there is no shortage of content on the Web and Web 2.0 will certainly enable more content to be available. Don't get me wrong, we have no intention of making this site a paid membership site. First, we're much to new and we don't have enough content or resources to make it a destination site for members. We do expect that over time we will overcome both of these current short comings.

Great suggestions Therese. You really have spurred some new thinking on my part about this issue.