Getting publicity and creating momentum is never easy - but definitely worth the effort. With the launch of our newest product line it was time to get a new press release out there! Well - talk about a group effort!
I have been very fortunate to have received quite a bit of press over the last couple of years - I was amazed the last time I Googled my name - but it is important to keep the press fresh, so back to the drawing board.
This release went through many versions before we finally decid…
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Added by Dori DeCarlo on July 21, 2009 at 2:03pm —
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S1 is going GREEN!!! We are so proud to bring our Made in the USA Green line of Checkpoint Friendly Laptop Bags and Backpacks to market.
As our line has expanded I have always dreamed of a Made in the USA line of products, but alas, none of the factories her in the US can work with the materials that the line of S1 bags is made of. There was no way I was going to sacrifice quality for the US label - so in China our manufacturing remained.
Then came our Checkpoint Friendly Laptop Bags and Backp…
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Added by Dori DeCarlo on July 14, 2009 at 10:03am —
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Wow - I can still remember the Y2K frenzy like it was yesterday - and that was 9, count them 9, years ago! It's a silly cliche but true - how time does fly!
Well - I don't know about you - but I want to make 2009 the best year my business has ever seen. I want to find more ways to use the new technology to my best advantage and make the day to day business of online networking an art form! Too much to ask - I don't think so.
With all the tools at our fingertips, we should be able to create a n…
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Added by Dori DeCarlo on January 6, 2009 at 11:23am —
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It is not unusual to hear small business people say that they don’t do any marketing; that they get most of their business through referrals. Despite these claims, they continue to pass out business cards and meet with people, make changes and enhancements to their products/services, make pricing decisions and seek ways to distribute their products and services more efficiently. Doing these things independently of one another without a coordinated plan is more of an issue than assigning the name…
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Added by Lloyd Duggan on January 2, 2009 at 2:02pm —
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To blog or not to blog...the ruling is still out on this one. Some people you speak to will say that blogging is an integral part of your online presence, others will say that blogging is becoming passe and that it is better to use twitter to get yourself out there.
Well - as someone who is finally getting the hang of blogging I just can't jump ship - I want to build this end of my social network, too.
The real question is - why can't you do both? Why can't we blog, tweet, tweem, post, be link…
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Added by Dori DeCarlo on December 12, 2008 at 11:46am —
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Well - the holiday season is upon us officially - although according to the retail stores this year it actually began before Halloween!
In response to the economic issues we are dealing with this year - S1 - for Safety First - is offering a 25% discount on all our products until December 31, 2008.
To receive this discount - please visit www.s1bags.com to see our newly expanded line of clear bags and backpacks and when you check out in the coupon window type in the code HH123 and just as easy a…
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Added by Dori DeCarlo on December 2, 2008 at 12:39pm —
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Hello to all - I can't believe how much time has gone by and how much has happened since my last posting!
Since appearing on MSNBC I have been promoting not only S1 but other businesses and it is true - when you step out of your own way and work on building something for someone else - things just seem to fall into place. It is the whole abundance of the universe coming full circle.
The Secretary of State Susan Bysiewicz invited me on her monthly cable show which will air for the month of Sept…
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Added by Dori DeCarlo on October 22, 2008 at 12:04pm —
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Well - the Elevator Pitch is one that just keeps on pitching!
Taking the advise of a colleague I emailed MSNBC about their Elevator Pitch Segment that airs on Sunday am on their Your Business show at 7:30. Long story short, they didn't even wait till they received a video copy of the pitch! Their producer went to our site and found our product "extremely compelling" and had a cancellation - so I am filming on Oct 2nd.
It is amazing to me that this one minute pitch has opened up so many doors f…
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Added by Dori DeCarlo on September 29, 2008 at 10:26am —
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So I go to Sears the other day to replace a part on a weed whacker. I approached what seemed to be a mildly disinterested cashier. You know the type, typical summer help, there to get through the day without any hassles. I show her the part and ask, “where can I find a replacement?”. I knew before asking that she had no idea what it was and sure enough, she replies,” I don’t know, what is it?” and proceeds to call for back up. This is when I decide to have a little fun. As the cashier and her su…
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Added by Lloyd Duggan on September 17, 2008 at 8:00am —
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Well - this is my first post in a bit I have been traveling. I returned from 10 days Rome, Sicily, Greece, Turkey and Crete - and then 2 days later flew to San Francisco for business - and came back with 3 days to prepare for exhibiting at the Small and Minority Business Showcase and to compete in the finals of the Elevator Pitch Contest sponsored by Microsoft and Instant Imprints on the 11th of Sept. Believe me - I had no idea what time zone I was even in - but was determined to put my best pit…
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Added by Dori DeCarlo on September 12, 2008 at 3:34pm —
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Sponsorships have become an important tactic in the marketing plan. Sponsors use them to cut through the clutter and connect directly with target audiences in a number of venues through multiple media. Sponsorships also provide businesses with an effective way to marry their business purpose with their social purpose. It enables them to preserve or promote the positioning of their brand by aligning with a cause that is consistent with or reflective of the mission of the organization. Sponsorship…
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Added by Lloyd Duggan on August 21, 2008 at 8:00pm —
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Hello fellow bloggers -
I have had great response to my sharing about the contest - so I am posting the pitch! Hopefully it will encourage each of you to create your own pitch that will make them want to learn more about what you do - cause lets face it - that is what it is all about!
Hi I’m Dori DeCarlo, Founder and President of S1 – for Safety First.
S1 has a full line of clear bags and backpacks designed to assist with the safety measures being implemented in schools, offices, airports, spo…
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Added by Dori DeCarlo on August 15, 2008 at 9:14am —
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Well - usually I am sharing information I have gleaned in my Internet travels but today I am doing just a bit of self-promotion - so bear with me. I am so excited to share that the CT Small and Minority Business Association had an Elevator Pitch Contest this morning and I won!
You had 60 seconds to give your pitch about your company - the who, what, why, when, and where and the top 3 aggregate scores won a free booth, sponsored by Microsoft, at the fall Small Business Showcase and I was the fir…
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Added by Dori DeCarlo on August 14, 2008 at 4:30pm —
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Networking is such a powerful tool and you never know who is going to lead you to someone that is going to make a real difference in your business and your outlook. As a woman in business I sometimes find it surprising how reticent other women are in working together and sharing resources. I am not sure if it goes back to the dating competition or what - but it is sometimes disheartening to me to see women almost jockeying for space rather than gaining strength in alliances. This is not always t…
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Added by Dori DeCarlo on July 31, 2008 at 12:20pm —
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Well it has been a busy Monday morning for me - thankfully! I have had more people contact me today looking to promote their clients and love the safety element that S1 Bags brings to the table. Our clear bags and backpacks give marketing and promotional companies to opportunity to take a premium product and personalize them to brand and promote their clients while offering a timely item.
It is amazing how many companies are looking for something new and unique and want to combine minimizing ti…
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Added by Dori DeCarlo on July 28, 2008 at 12:52pm —
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Well - in finding all these new resources literally at my fingertips now I am looking to make the networking really work! Too many times I see people joining groups or networking sites and then never updating their profiles or looking at what others are doing to get their name out to others in the social networks they are signing up for.
When I first sent out connection requests I simply looked for someone that I thought might be interested in sharing contacts and information without really see…
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Added by Dori DeCarlo on July 24, 2008 at 10:57am —
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Many small businesses and a number of larger ones have no clue if their marketing is bringing in any new customers or generating enough sales to justify the expense. Most don't have a way to measure the effects of marketing.
Many small businesses have a hit-or-miss approach to marketing. There seems to be little rhyme or reason and no overall plan for the marketing. In fact, many small businesses conduct what I call "ego marketing". They will put up a billboard on a well traveled highway with t…
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Added by Lloyd Duggan on July 21, 2008 at 11:11pm —
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Added by Lloyd Duggan on July 18, 2008 at 4:36pm —
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Press Releases and Other Marketing Ideas...
I Don’t Do Any Marketing
