I Don’t Do Any Marketing

[Lloyd Duggan]

It is not unusual to hear small business people say that they don’t do any marketing; that they get most of their business through referrals. Despite these claims, they continue to pass out business cards and meet with people, make changes and enhancements to their products/services, make pricing decisions and seek ways to distribute their products and services more efficiently. Doing these things independently of one another without a coordinated plan is more of an issue than assigning the name “marketing” to these actions. In the final analysis, regardless of what it is called, businesses need a plan of action built around key tasks that enable them to create and keep customers so that their businesses will grow and prosper.